On-Page SEO and Content Optimization
Most sites already have the pages they need to rank. They are just not written for the searches they could win. I optimize existing pages element by element, so each one answers the intent behind the query and can compete for it.
On-page SEO is the work done inside a page: the title tag, meta description, heading structure, body copy, internal links, image alt text and structured data. Content optimization is the editorial side of the same job, revising what a page says so it matches what searchers want and what the business needs it to do. I handle both together, because a page with a perfect title and thin copy does not rank, and a well-written page with no structure does not get found.
At TN Marketing I ran subscription-based instructional web communities and oversaw CMS publishing and on-page SEO. The search traffic and the content itself were my responsibility at the same time. I still start from search and analytics data to find the pages with the most to gain, read each one as a searcher would, and only then write recommendations. Every change traces back to a query, an intent and a measured baseline.
I work inside your publishing process rather than beside it. Recommendations arrive as page-level briefs your writers can act on, with the target query, the heading outline, the internal links to add and the elements to leave alone. Where a change touches a template or schema markup, I write it as a developer ticket instead. I have been responsible for healthcare content that had to meet strict regulatory, risk and security standards, so I plan for approval cycles from the first draft.
What on-page work includes
Page Optimization Briefs
A brief for each priority page with the target query, the search intent, a recommended title tag and meta description, and a heading outline. It also lists the internal links to add and the sections to expand, cut or rewrite.
Title and Meta Rewrites
Rewritten title tags and meta descriptions for every page in scope, delivered in a spreadsheet keyed by URL with character counts. Your team can load them into the CMS in a single pass.
Heading and Copy Edits
Marked-up copy for the page body: a corrected heading hierarchy, opening paragraphs that answer the query directly, and supporting sections for the related questions and terms the current version misses.
Internal Linking Plan
A map of which pages should link to which, with anchor text for each link. Authority flows to the pages you want to rank, and orphaned pages come back into the site structure.
Structured Data Specs
Schema markup specifications for page types such as articles, FAQs, products and organization details, written as developer tickets with the fields, the data sources and the validation steps for each.
Content Refresh Backlog
A prioritized list of pages that have slipped, with the likely reason each one declined, a recommended action (update, consolidate or retire) and the order to work through them.
How I optimize a page
Pick the pages
I pull search and analytics data to find pages ranking just outside the positions that earn clicks. I also look for pages losing traffic over time and pages competing with each other for the same query.
Read the results page
For each target query I study what currently ranks: the format, the depth, the questions answered and the gaps left open. The brief then reflects what searchers are actually choosing.
Write the brief
I document the changes element by element, from the title tag down to internal links, with a short rationale for each. Then I hand the brief to the writer or developer who owns the page.
Publish and track
Once changes go live I log the date and watch rankings, impressions and engagement for that page. What I learn feeds the brief for the next batch of pages.
Where this comes from
My SEO started hands-on, as an internet marketing specialist and then as an SEM and online media specialist at an agency. At TN Marketing the properties were built on articles and video tutorials, so on-page SEO and CMS publishing were one job. At UnitedHealth Group I managed SEO alongside email, social, display and SEM programs, with performance reported through Google and Adobe Analytics. As a consultant I build and optimize landing pages and run A/B tests to lift discoverability and engagement.
See my experienceBrittany has an incredible knowledge of SEM and SEO strategy, best practices and campaign management. She is extremely dedicated to her clients' accounts, ensuring that paid search campaigns are always performing optimally, through continual optimization efforts and management. She is also committed to sharing her knowledge with team members and enjoys training and mentoring others. Aside from her vast knowledge and experience, she is a delight to work with!
Founder and CEO, Limon Marketing, formerly Target
Worked on the same team
Frequently asked
What is the difference between on-page SEO and technical SEO?
On-page SEO is the work inside an individual page (title, headings, copy, links and markup), while technical SEO covers the site-wide foundation of crawling, indexing, speed and redirects. I offer both, but this service is for teams whose foundation is sound and whose pages are simply not written to compete.
Do you rewrite the content yourself or brief our writers?
Either, depending on your team. Many teams have writers who know the subject better than I do, so I deliver page briefs and marked-up edits they can apply. Where there is no writer, I draft the copy for review. In both cases each recommendation names the element, the exact change and the reason for it.
Which pages do you optimize first?
The ones with the shortest distance between where they rank and where they would earn traffic. In practice that means pages with impressions but few clicks, where a new title and description can move the number quickly. It also means pages that have slipped a few positions, where the copy has usually aged. Those come first because the gain is largest for the effort.
Will optimizing a page hurt the rankings it already has?
It should not, if the work is done carefully. I keep the elements that are already earning traffic and change one group of elements at a time. I log every edit with its date, so any drop can be traced and reversed. The goal is to add what the page is missing, not to start over.
Related services
Keyword Research and Topic Mapping
Keyword data is cheap. Knowing which terms deserve a page, which belong together and which to ignore is the work. I turn raw search data into a topic map your content and development teams can build from.
Learn moreTechnical SEO Audits
A technical SEO audit answers a simple question: can search engines find, render and index the pages that matter, and what is stopping them? I crawl the site, diagnose the causes and hand your developers a ranked list of fixes with acceptance criteria.
Learn moreContent Audits and Inventories
Before you can plan new content, you need to know what you already have and how it performs. I inventory every page, score it against your goals and audience, and tell you what to keep, fix, merge or retire.
Learn moreGet more from existing pages
Send me a few URLs that should be ranking better than they are. I will look at what is holding them back and tell you whether on-page work is the right fix or whether something else comes first.