About Brittany Bagby
Digital marketing and content strategy leader with more than twenty years of building and running customer-facing websites, content programs and multichannel campaigns.
What I do
I turn business goals into prioritized web roadmaps, technical briefs and measurable KPIs, then lead design, content and development teams to deliver. My roots are hands-on: SEO and SEM, analytics and landing page optimization that improve discoverability, user experience and conversion.
Most of my career has been inside companies rather than agencies, and that shapes how I consult. I know what it takes to get a website project funded, prioritized, built and measured when the people doing the work sit in four different departments.
How I work
- Prioritize by impact. Every project earns its place on the roadmap through its effect on business objectives, the resources it needs and what it displaces.
- Write it down for the builders. Goals become requirements, briefs and acceptance criteria that designers and developers can act on without a translator.
- Measure what was promised. KPIs are set before work starts and reported through Google or Adobe Analytics after it ships.
- Plan for the review. In healthcare, content that cannot clear regulatory, risk and security review does not exist. I build the review into the schedule from day one.
Background
I started in internet marketing in 2006, moved through agency search and media roles at Colle+McVoy and FRWD@Bain, ran subscription web communities at TN Marketing, and spent four and a half years as Digital Marketing and Content Manager at UnitedHealth Group. Since 2022 I have consulted independently, including contract roles with Bio-Techne and Polaris.
Read the full experience page for each role as it appears on my resume, or read what managers and colleagues have said about working with me.
In their words
Working with Brittany is a pleasure. She's detail-oriented and works well in a collaborative environment. She helped implement our digital strategy and assisted in the creation of a cutting-edge e-commerce and subscription-based system. I look forward to working with her again.
Marketing Leader, Behavior Designer, Neuromarketer
Worked together at different companies
Brittany was an outstanding employee and will be missed in our organization. She has a great work ethic, is passionate and knowledgeable about Internet Marketing, and applies thoughtful and perceptive analysis regarding her work. She has a wonderful attitude about work and was always cheerful and upbeat.
Founder and Senior Business Leader, Pyron Technologies
Managed Brittany directly
Let's find out if I can help
Tell me about the website, the team and what the business needs from it this year.