Digital Marketing and Content Strategy Consultant in Minneapolis-St. Paul
I turn business goals into prioritized web roadmaps, content programs and multichannel campaigns, then lead design, content and development teams to deliver them. Twenty years in, most of it on customer-facing websites for brands including UnitedHealth Group, Polaris and Bio-Techne.
Roadmaps, Not Wish Lists
Projects get prioritized by impact, resources and business objectives, then written as requirements a development team can build from.
Hands-On Search Roots
SEO, SEM, analytics and landing page optimization are where I started, so strategy stays tied to discoverability and conversion.
Built for Regulated Content
Years of healthcare content that had to meet regulatory, risk and security standards without losing its usefulness.
Four areas of work
Each area has its own page and a set of specific services. Most engagements combine two or three.
Content Strategy
Plan content that earns attention and trust
SEO and Paid Search
Get found by the people already looking
Web Strategy and Optimization
Turn business goals into a web roadmap
Where clients usually start
Search Engine Optimization (SEO)
Programs that improve organic visibility for the terms that matter, delivered as briefs your teams can act on.
Learn moreContent Strategy and Governance
Decide what content exists, who owns it, how it is reviewed and when it retires.
Learn moreWebsite Roadmaps and Requirements
Prioritize web projects by impact and write them as requirements a development team can build.
Learn moreLanding Page Optimization
Campaign pages built and tuned for the one action the visitor came to take.
Learn moreAnalytics, KPIs and Dashboards
KPIs set before the work starts and reported through Google or Adobe Analytics after it ships.
Learn moreEmail and Marketing Automation
Email programs and automation that nurture interest into leads without wearing out the list.
Learn moreTwenty years of customer-facing digital work
Enterprise healthcare, powersports, biotech, subscription publishing and agency media. The names below are employers and contracts from my resume, not a client list.
What managers and colleagues say
Wow. I was continually floored with how talented Brittany is. Her knowledge of SEM and SEO is on a level far beyond her title. She was always willing to lead, teach, and manage. Those are 3 traits that often escape people in the SEM/SEO role. You'll find yourself fortunate if you get the chance to work with Brittany.
Modernizing brands, transforming organizations and building world-class teams
Senior to Brittany at Colle+McVoy
Brittany has an incredible knowledge of SEM and SEO strategy, best practices and campaign management. She is extremely dedicated to her clients' accounts, ensuring that paid search campaigns are always performing optimally, through continual optimization efforts and management. She is also committed to sharing her knowledge with team members and enjoys training and mentoring others. Aside from her vast knowledge and experience, she is a delight to work with!
Founder and CEO, Limon Marketing, formerly Target
Worked on the same team
Brittany has a wide array of digital marketing skills. She is proficient in Google Analytics, campaign creation and execution, and can compile results and make recommendations for next steps. She is also willing to make the extra effort to get the job done.
Director of Marketing, Membership Corporation of America
Worked on the same team
Sectors I know from the inside
Healthcare and Biotech
Content that clears regulatory, risk and security review and still performs.
Learn morePowersports and Consumer
Consumer-facing web properties aligned with product launches and campaigns.
Learn moreDigital Media and Publishing
Subscription web communities run on CMS publishing, SEO, UX and video.
Learn moreAgency and E-commerce
Search, media and acquisition work from inside agencies and online businesses.
Learn moreTell me what the website needs to do
A short conversation about goals, audience and what is working today is the fastest way to find out whether I can help.