Services

Digital Marketing Services

Four areas of work, each backed by twenty years of running websites, content programs and campaigns for enterprise brands. Pick the area closest to your problem, or start with a conversation.

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Plan content that earns attention and trust

Content Strategy

Content earns attention when it answers a specific person's real question. I help you decide what to publish, who it is for, how it is organized and who keeps it accurate after launch.

Content Strategy and Governance

A documented strategy with goals, audiences, messaging priorities and the governance model that assigns ownership, review cycles and publishing standards.

Personas and Customer Journeys

Persona profiles and journey maps built from research, showing what each audience needs at each stage and which content answers it.

Content Audits and Inventories

A full inventory of what you have published, scored for accuracy, performance and fit, with a keep, fix, merge or retire decision per page.

Editorial Planning and Calendars

A working editorial calendar that ties topics to personas, campaigns and search demand, with owners, deadlines and a review step.

Information Architecture and UX

Site maps, navigation models and page templates that organize content around how people look for it, tested before development starts.

Explore Content Strategy

Get found by the people already looking

SEO and Paid Search

Search is where people show up already looking for what you offer. I help you earn the organic visibility and run the paid campaigns that put the right page in front of them.

Search Engine Optimization (SEO)

Programs that improve organic visibility for the terms that matter, delivered as briefs your teams can act on.

Technical SEO Audits

A structured review of crawlability, indexing, templates and performance, prioritized by impact.

Keyword Research and Topic Mapping

Research grouped by topic and intent and mapped to the pages that should answer each search.

On-Page SEO and Content Optimization

Title, heading, content and internal linking work that helps existing pages rank for what they are about.

Paid Search (SEM and PPC)

Google Ads campaigns built and managed around conversion, with landing pages and tracking to match.

Explore SEO and Paid Search

Turn business goals into a web roadmap

Web Strategy and Optimization

A website is a product with a backlog, not a project with an end date. I help you decide what it should do next, build the pages that convert, and measure whether the work paid off.

Website Roadmaps and Requirements

A prioritized web roadmap, technical briefs and acceptance criteria that tell design, content and development teams what to build and why.

Landing Page Optimization

Campaign landing pages planned, built and refined around one conversion goal, with tracking set up before the first visitor arrives.

A/B Testing and Conversion Optimization

Hypothesis-led tests on pages, forms and messaging, run long enough to trust and documented so the result changes what ships next.

Analytics, KPIs and Dashboards

KPI definitions, tracking plans and Google or Adobe Analytics dashboards that connect website activity to leads and business goals.

CMS Publishing and Operations

Publishing workflows, content governance and quality assurance for WordPress, Drupal and Adobe Experience Manager sites so pages go live correctly and on schedule.

Explore Web Strategy and Optimization

Run multichannel programs that deliver leads

Campaigns and Marketing Operations

A campaign is a system of channels, landing pages, tracking and follow-up that has to work as one. I plan multichannel programs, run them with your team, and report on the leads they produce.

Multichannel Campaign Management

Campaigns planned and run across email, social, display, search and web, with one brief, one tracking plan and one report.

Email and Marketing Automation

Email programs and automated journeys built in Mailchimp or Salesforce, from list strategy and segmentation to templates, testing and reporting.

Social Media and Display Advertising

Social and display campaigns planned around audience, creative and landing page, with tracking that ties spend to leads.

Lead Generation Programs

Programs that connect offers, landing pages, forms and follow-up so that qualified leads reach sales with the context they need.

Fractional Digital Marketing Leadership

Part-time digital marketing leadership for teams that need a roadmap, priorities and an experienced hand without a full-time hire.

Explore Campaigns and Marketing Operations

Ways to work together

Three ways to engage

Every engagement starts with a conversation about goals. From there it usually takes one of these shapes, and it can move between them as the work matures.

Assessment

A fixed scope with a defined deliverable: a review of one area, findings ranked by impact and effort, and a plan your team can start on the next day.

Best when you need clarity before committing budget.

Program

Ongoing work against a roadmap we set together, with KPIs agreed up front and a regular readout on what shipped, what moved and what comes next.

Best when the website is a product that needs steady ownership.

Fractional Leadership

Part-time or interim ownership of the digital marketing function: priorities, roadmap, KPIs and direction for your teams and agencies.

Best when you need a senior lead before a full-time hire.

Start with a conversation About fractional leadership

Recommendations

What colleagues and managers say

Wow. I was continually floored with how talented Brittany is. Her knowledge of SEM and SEO is on a level far beyond her title. She was always willing to lead, teach, and manage. Those are 3 traits that often escape people in the SEM/SEO role. You'll find yourself fortunate if you get the chance to work with Brittany.

Adam Kmiec
Modernizing brands, transforming organizations and building world-class teams
Senior to Brittany at Colle+McVoy

Brittany has an incredible knowledge of SEM and SEO strategy, best practices and campaign management. She is extremely dedicated to her clients' accounts, ensuring that paid search campaigns are always performing optimally, through continual optimization efforts and management. She is also committed to sharing her knowledge with team members and enjoys training and mentoring others. Aside from her vast knowledge and experience, she is a delight to work with!

Rebecca Gutierrez
Founder and CEO, Limon Marketing, formerly Target
Worked on the same team

Working with Brittany is a pleasure. She's detail-oriented and works well in a collaborative environment. She helped implement our digital strategy and assisted in the creation of a cutting-edge e-commerce and subscription-based system. I look forward to working with her again.

Meshach Weber
Marketing Leader, Behavior Designer, Neuromarketer
Worked together at different companies

Read all eleven recommendations

Tell me what the website needs to do

A short conversation about goals, audience and what is working today is the fastest way to find out whether I can help.

Contact Brittany Connect on LinkedIn