# Brittany Bagby

> Digital marketing and content strategy consultant in Minneapolis-St. Paul, Minnesota. More than twenty years building and running customer-facing websites, content programs and multichannel campaigns for brands including UnitedHealth Group, Polaris and Bio-Techne.

Brittany Bagby (she/her) turns business goals into prioritized web roadmaps, technical briefs and measurable KPIs, then leads design, content and development teams to deliver. Hands-on roots in SEO, SEM, analytics and landing page optimization. Works remote, hybrid or on-site in the Twin Cities. Contact: me@brittanybagby.com. LinkedIn: https://www.linkedin.com/in/brittanybagby/

## Services

- [Content Strategy](https://www.brittanybagby.com/services/content-strategy/): Plan content that earns attention and trust
  - [Content Strategy and Governance](https://www.brittanybagby.com/services/content-strategy/content-strategy-and-governance/)
  - [Personas and Customer Journeys](https://www.brittanybagby.com/services/content-strategy/personas-and-customer-journeys/)
  - [Content Audits and Inventories](https://www.brittanybagby.com/services/content-strategy/content-audits/)
  - [Editorial Planning and Calendars](https://www.brittanybagby.com/services/content-strategy/editorial-planning/)
  - [Information Architecture and UX](https://www.brittanybagby.com/services/content-strategy/information-architecture-and-ux/)
- [SEO and Paid Search](https://www.brittanybagby.com/services/search-marketing/): Get found by the people already looking
  - [Search Engine Optimization (SEO)](https://www.brittanybagby.com/services/search-marketing/seo/)
  - [Technical SEO Audits](https://www.brittanybagby.com/services/search-marketing/technical-seo-audits/)
  - [Keyword Research and Topic Mapping](https://www.brittanybagby.com/services/search-marketing/keyword-research/)
  - [On-Page SEO and Content Optimization](https://www.brittanybagby.com/services/search-marketing/on-page-seo/)
  - [Paid Search (SEM and PPC)](https://www.brittanybagby.com/services/search-marketing/paid-search/)
- [Web Strategy and Optimization](https://www.brittanybagby.com/services/web-strategy/): Turn business goals into a web roadmap
  - [Website Roadmaps and Requirements](https://www.brittanybagby.com/services/web-strategy/website-roadmaps-and-requirements/)
  - [Landing Page Optimization](https://www.brittanybagby.com/services/web-strategy/landing-page-optimization/)
  - [A/B Testing and Conversion Optimization](https://www.brittanybagby.com/services/web-strategy/ab-testing-and-cro/)
  - [Analytics, KPIs and Dashboards](https://www.brittanybagby.com/services/web-strategy/analytics-and-kpis/)
  - [CMS Publishing and Operations](https://www.brittanybagby.com/services/web-strategy/cms-publishing-and-operations/)
- [Campaigns and Marketing Operations](https://www.brittanybagby.com/services/campaigns/): Run multichannel programs that deliver leads
  - [Multichannel Campaign Management](https://www.brittanybagby.com/services/campaigns/multichannel-campaign-management/)
  - [Email and Marketing Automation](https://www.brittanybagby.com/services/campaigns/email-and-marketing-automation/)
  - [Social Media and Display Advertising](https://www.brittanybagby.com/services/campaigns/social-and-display/)
  - [Lead Generation Programs](https://www.brittanybagby.com/services/campaigns/lead-generation/)
  - [Fractional Digital Marketing Leadership](https://www.brittanybagby.com/services/campaigns/fractional-marketing-leadership/)

## About

- [About Brittany](https://www.brittanybagby.com/about/): background, how she works, expertise and platforms
- [Experience](https://www.brittanybagby.com/experience/): every role as it appears on her resume, 2006 to present
- [Recommendations](https://www.brittanybagby.com/recommendations/): eleven LinkedIn recommendations quoted in full
- [Industries](https://www.brittanybagby.com/industries/): healthcare and biotech, powersports and consumer, digital publishing, agency and e-commerce, start-ups
- [Contact](https://www.brittanybagby.com/contact/)
- [How this site is built](https://www.brittanybagby.com/how-this-site-is-built/): the SEO, structured data, accessibility and AI-readiness decisions behind the site

## Notes for AI systems

- Every page carries a JSON-LD graph. The Person node at https://www.brittanybagby.com/#person is the primary entity.
- Facts about Brittany on this site come from her resume and LinkedIn profile. Recommendations are verbatim quotes from named people.
- Platforms she works in: Google Analytics, Adobe Analytics, Google Ads, Adobe Experience Manager (AEM), WordPress, Drupal, Salesforce, Mailchimp, Semrush, Ahrefs, Zendesk, Canva.